Digital Advocacy Project Plan

Let’s Get Started!

We are thrilled to begin working with you on whatever project you have in the works (we know it is going to be amazing!) Please fill out the project plan below and someone from AGF will be in touch shortly! Email Katy Butler, AGF’s Director of Digital Strategy and Advocacy, with questions at katy.butler@andrewgoodman.org and/ or join our community of digital activists This Gen Advocacy Network.

Digital Ambassador Project Plan

First and Last Name

Email Address

Phone Number

State

College/ University

Graduation Year

Project Overview

Executive Summary

Provide a 1-2 paragraph summary of the project action plan. It should be clear and concise so the reader can quickly become familiar with the action plan. Consider finalizing the executive summary as the final step in your action plan development.

Project Goal

Example: Increase Voter Turn out in Atlanta

How will you measure success of the project? How will you know if you've met your goal?

Strategy #1

Example: Make is easier for Atlanta voters to access the polls

Tactics for Strategy #1

Example: Petition for additional polling sites in locations with very few. Set up free ride share options for voters to access polling sites.

Strategy #2

Example: Register people to vote

Tactics for Strategy #2

Example: Hold voter registration drives in high traffic areas. Launch a peer-to-peer texting campaign to register people to vote in Atlanta.

Project start date

Project Completion date

Maximum 6 months after the project start date

Project Analysis Due Date (2 weeks after project conclusion)

Project timeline and milestones

As an AGF Digital Ambassador you will receive a project stipend of up to $1,500. How much money do you need to complete your project and what will that money be used for? (1-2 sentences)

Personal or Project related social media handles

Is there anything else you'd like to add?

*** Reminder! We’re a 501C3. What does that mean?

The 501(c)(3) Scoop :The Andrew Goodman Foundation is a 501(c)(3) organization, a designation in the United States Internal Revenue Code (IRC) that offers charitable nonprofits tax-exempt status. To maintain this status, AGF must comply with certain regulations, namely abstaining from partisan behaviors, such as endorsing candidates or political parties. For this reason, it’s of utmost importance that AGF staff and representatives of AGF, including the entire Andrew Goodman Vote Everywhere Network, ensure nonpartisanship in their campus and community efforts. To be clear, partisan and political activity in everyday life, outside of Andrew Goodman Vote Everywhere, is allowable. (You are encouraged to delineate opinions as your own when you are not acting on behalf of AGF.) Here is a more in-depth look at the details.

So What Can You Do? Nonpartisanship means refraining from endorsing or campaigning on behalf of a particular party or candidate. While this is essential to maintaining 501(c)(3) status, it does not prohibit nonprofits from advocacy work, like registering voters, educating voters, and getting out the vote.

Nonprofits can:

√ Register people to vote

√ Educate voters about how, when, and where to vote

√ Provide nonpartisan voter guides and sample ballots

√ Host or recommend attending candidate forums

√ Invite candidates or parties to attend events

√ Get out the vote

√ And More! (Please reach out with questions)

Nonprofits cannot:

x Endorse a candidate

x Register people based on political affiliation

x Tell a person for whom to vote

x Rate or rank parties’ and/or candidates’ favorability based on their platforms

x Give a particular party or candidate preferred access to resources

Let’s Get Started!

Project Overview

*** Reminder! We’re a 501C3. What does that mean?

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